Land Rover, which owns a large number of cars, continues to influence the US sports/utility sector. Recently, the brand reached an important milestone, and the achievements positively reflect the British brand.
Despite fluctuating fuel prices and declining demand for sports/utility vehicles, the Land Rover brand has managed to find its way out in the difficult North American passenger car market. Of course, sales have declined compared with recent years, but the British-made Indian automaker has recently reached an important milestone: the company has sold 500,000 cars in the US market.
Land Rover celebrates production milestone
The Land Rover brand was first introduced to the United States in 1987, and it started slowly. It took a full ten years to sell the first batch of 100,000 vehicles. As of July 2006, Land Rover sold 400,000 vehicles in the United States, so in the past 30 months alone, another 100,000 Land Rover was sold.
Chris Marchand, Executive Vice President of Marketing and Sales of Land Rover North America, said: “The achievement of milestones shows the strength of the Land Rover brand. It is the result of a dedicated and passionate retail network. Kushiro Land Rover model lineup experience. Thorough revitalization and achievement of achievements show the growth we have experienced in the past four years. We sold the first batch of 100,000 vehicles in ten years, and since July 2006, we have sold again. The last 100,000 vehicles were sold.
On March 16, 1987, when the iconic British brand began to import Range Rover to the United States, the first models sold by North American Land Rover began to go on the market. Since then, all major luxury car manufacturers with influence in the U.S. market began to produce their own luxury SUV series, but Land Rover continued to maintain its leading position in this highly competitive market segment.
Land Rover Freelander 2 Reaches 100.000 Milestone
For Land Rover, 500,000 vehicles are impressive, but the brand is celebrating another milestone: its 60th anniversary worldwide. At present, the brands owned by Inno Motors provide a variety of vehicles, including Range Rover, Range Rover Sport, Land Rover LR3 and Land Rover LR2.
As for the development direction of Land Rover, the LRX concept provides enthusiasts with a lot of choices in the coming years. Chris Marchand, Executive Vice President of Land Rover’s North American Marketing Department, said: “The LRX concept is a glimpse of Land Rover’s future. And new technology, environmental awareness and outstanding design are key elements for the success of the next generation of SUVs.
Land Rover has not announced whether and when it will build the LRX, but given that most Land Rover concepts are finally put into production, LRX may soon find a way out at dealers around the world.